Digital Marketing vs Traditional marketing
Digital marketing and traditional marketing are two distinct approaches to promoting products and services, each with its own set of characteristics, advantages, and limitations. Here's a comparison between the two: **1. Channel and Medium: Digital Marketing: Utilizes online channels such as websites, search engines, social media, email, and mobile apps. Targets audiences through digital platforms and electronic devices. Traditional Marketing: Relies on offline channels like television, radio, print (newspapers and magazines), direct mail, and outdoor advertising (billboards). 2. Targeting and Personalization: Digital Marketing: Allows for precise targeting based on demographics, interests, behavior, and location. Permits personalization of content and messages for specific audience segments. Traditional Marketing: Offers broader targeting with less precision compared to digital methods. Limited personalization options due to mass distribution. 3. Cost and ROI: Digital Marketing:...